What goes wrong when celebs endorse food

When someone who should know better calls Paul Newman 'the salad guy', maybe it's time to think againPeople are conditioned to believe that if a celebrity endorses something, it must be important to them or, they're getting paid loads of money. I understand celebrity chefs endorsing food. That makes sense. And it makes sense to me that a model would put their face on a wrinkle cream or an athlete