The Hard Sell: The Adios Effect

'It's difficult to imagine what prompted the marketing team of Adios to settle on those garish pink sequined hotpants'Crack open the tape measures, because there's a slimming aid that's back with a new image ? and this time, it's pink as hell. The ad starts with a pink sequined hotpants-clad arse on the back of a bus and the slogan "A back end to be proud of!" What does it make you think: "classy